On the evening of October 24, Robam Electric and Supor released their third quarterly reports showing that revenue or net profit growth in the first three quarters of this year was under pressure. In the first three quarters of 2022, Robam achieved revenue of 7.237 billion yuan, a year-on-year increase of 2.35%. While net profit attributable to the parent company was 1.234 billion yuan, a year-on-year decrease of 8.11%. The expansion of new categories such as integrated stoves and dishwashers has helped its revenue increase, while the increase in costs has reduced its net profit. In the first three quarters, Supor achieved revenue of 14.98 billion yuan, a year-on-year decrease of 4.37%. And net profit attributable to the parent was 1.3 billion yuan with a year-on-year increase of 5.47%. As overseas demand has weakened due to high inflation, active cost control has boosted profits.
In this context, the fourth quarter has become the key to the annual performance of home appliance companies. And this year’s Double 11 is expected to be high. According to the forecast data provided by AVC to CBN Reporter, it is expected that on Double 11 this year, the domestic kitchen appliances and water heater markets will mainly rely on the driven power of the emerging categories such as built-in micro-steamers (microwave ovens, steamers, ovens), dishwashers, and integrated stoves, achieving a 4% year-on-year increase in overall retail sales. In the domestic color TV market, driven by big promotions and low prices, all channels are picking up, and the sales volume will increase by 1.9% year-on-year.