On September 25th, “Europeans urgently bought Chinese electric blankets” rushed to the hot search on Chinese Weibo.
In order to spend the winter, European residents urgently stocked heating equipment, and so Chinese manufacturers set off a production boom.
Although it is still summer in Europe, the continent is plunged into its biggest energy crisis in decades as gas supplies from Russia have become unstable, industry experts said. Against this background, China’s exports of heating equipment such as electric heaters, electric blankets and air source heat pumps have experienced explosive growth this year.
According to data from the General Administration of Customs of China, in July this year alone, the 27 EU countries imported 1.29 million electric blankets from China, a month-on-month increase of nearly 150%. For heaters exported to the EU, the sales season has also been extended by about a month. Many importers placed additional orders for heaters, which brought a wave of “replenishment orders”.
Given that European consumers have increased their purchases of heating equipment ahead of the coming winter, from January to July, the export value of China’s electric blankets was US$33.4 million, leading other household appliances with a year-on-year growth rate of 97%. The scale of export volume of equipment increased by 23% year-on-year.
Compared with the depression of the European energy industry, in China, many electric blanket factories are producing at full capacity. Liu Hu, a manager of an electric blanket factory in Dongguan, said that the current sales of electric blankets this year are three times that of the same period last year, which is also the best record in the past five years.
“Export orders have doubled compared to last year, and orders began increasing in July.” On September 24, the highest temperature in Dongguan was 34°C, but Liu Hu was staring at the production of electric blankets for winter supplies in the factory.
According to Liu Hu, as early as May, the factory made a market assessment and concluded that the electric blanket market will explode. There are two main reasons:
Since June, the factory equipment has been running 24 hours a day, in three shifts. And the recruitment has been specially expanded for this purpose. The electric blankets in the factory are mainly sold to Europe and North America, and the current monthly sales volume is about 100,000.
“The winter in Europe is long, and some countries will be very cold until April, especially in the northern regions. Our factory’s customers in these countries are stocking electric blankets in large quantities.” Liu Hu said that workers are currently producing the orders in October and November.
He predicts that sales of electric blankets in Europe and the United States will peak on Black Friday (November 25).
The European market has been the main growth engine for China’s home appliance exports. Demand for imported electric heaters has surged in European countries, especially in Italy, Belgium, the Netherlands, Spain and Germany. Import demand for electric blankets also more than doubled in Greece, Italy, Poland, Germany and the Netherlands.
Economists pointed out that in the context of soaring energy prices and natural gas shortages, Chinese manufacturing has become a “stabilizer” for the global supply chain. China’s high-quality and reasonably priced heating equipment will be more and more favored by European consumers.
Source: China Daily Bilingual News, Time Finance, China News
Employment population in 35 Chinese cities Abstract The article is translated from the ” yicai.com -China Business Network “. Employment population in 35 key Chinese cities: Dongguan has the highest proportion of manufacturing industry, and there are many high-paying industries in these cities. In 2021, the three industries with the highest annual average salary of employees
Online-to-offline Double 11 Promotions for Home Appliance Merchants Abstract The article is translated from the ” yicai.com -China Business Network “. From online e-commerce to offline counties, home appliance merchants rush to Double 11｜Focus on Double 11 Shopping Festival This year’s Double 11 home appliance market is expected to usher in growth opportunities. Home appliances manufacturers are fully preparing
Chinese City Population: Analysis of the Inflow Population from Other Provinces in Chinese Cities Abstract The article is translated from the ” yicai.com -China Business Network “. 30 cities have more than one million inflows from other provinces, and 3 out of 5 people in Dongguan are from other provinces. Generally speaking, economically developed areas have
Guangdong Population: Why Has Guangdong Become China’s No. 1 Fertility Province? Abstract The article is translated from the ” yicai.com -China Business Network “. Guangdong’s birth population has exceeded 1 million for 40 consecutive years. What are the changes in the registered population of these cities with a GDP of trillions? In 2021, the registered population
The New Pattern of China’s Foreign Trade Abstract The article is translated from the ” yicai.com -China Business Network “. China’s foreign trade rankings: 7 cities have over one trillion foreign trade imports and exports. And how did Zhengzhou break through? Where are China’s major foreign trade markets? How has China’s urban foreign trade pattern changed
China’s Population Data in 2021 Abstract The article is translated from the ” yicai.com -China Business Network “. After the Chinese National Bureau of Statistics released the 2021 population data, local data have also been released one after another. Yicai found that as of now, all 31 provinces in China have released the resident population data in 2021. Among
1 thought on “Chinese Electric Blankets Are Hot in Europe with Monthly Sales of 100,000”
Thanks for another great post.